Managers find personal touch vital ingredient for fundraising
In the age of virtual client meetings and Zoom conference calls, some investment firms are struggling to build trust in the digital world. Others, like private debt investment firm Madison Realty Capital, have been able to leverage these digital communication tools to both solidify and expand their portfolio. “Zoom is great if you know how to use it,” said Adam J. Tantleff, Managing Principal at MRC. “I can be in five countries in one day.” This flexibility in the face of adversity has been a staple of the Madison Realty Capital ethos since the firm was founded, and has established MRC as a national player with $5.6 billion currently under management.