EQUITY

Madison has invested in more than $2 billion of equity and development deals*, and seeks opportunistic and value-added investments in most property types, including multifamily, office, retail, and industrial.

Madison Realty Capital targets well-located, undervalued assets and seeks to enhance performance through capital improvements, changes of use, strategic lease-up campaigns, and programs that engage Madison’s vertically integrated platform.

Madison’s investment strategies are designed to mitigate risk and maximize value for its investors. Through the firm’s network and deep local relationships, Madison identifies opportunities with potential to capitalize on market dislocation or underserved niches in an effort to generate superior risk-adjusted returns. The investment approach capitalizes on the broad experience of the investment professionals at the firm to drive efficiencies throughout the life cycle of all investments, including the acquisition process, construction management, and property management, as well as disposition.

Madison’s value-add strategy primarily seeks to acquire existing properties that demonstrate the proposition for value creation through change of use, repositioning of the asset or hands-on property management.
 
Madison’s opportunistic strategy generates value by acquiring, developing and redeveloping residential, industrial, retail, and mixed-use properties, as well as targeting investments in undeveloped land parcels in order to develop the sites based on the highest and best use.

Madison is highly active in the ground-up development of multifamily rental properties and luxury condominium projects, and recognized for its expertise in commercial and residential redevelopment and adaptive reuse. 

FEATURED TRANSACTIONS

16 Fifth Avenue

Sixteen Fifth Avenue
Manhattan, NY

Sixteen Fifth Avenue is a luxury 14-unit ground-up condominium development located on Lower Fifth Avenue, one block north of Washington Square Park. Designed by renowned architect Robert A.M. Stern, the 19-story building features 12 full-floor simplex units with 3-4 bedrooms, one duplex penthouse, and one triplex penthouse. The project is scheduled to commence closings in Q4 2025.​​​​​​​​​​​​​​​​

Featured Private Equity: 69-02 Queens Blvd

Woodside Central
Queens, NY

Woodside Central is a 478-unit multifamily development spanning 550,208 square feet in Woodside, Queens. The property comprises two towers of 12 and 15 stories, featuring a unit mix of 70% market-rate and 30% affordable units, 10,896 square feet of retail space, 226 parking spaces, and an 82,571-square-foot public school. The project received TCO for all units in Summer 2023.

Featured Transactions - Greenpoint Central

Greenpoint Central
Brooklyn, NY

Greenpoint Central comprises two mixed-income ground-up rental developments totaling 473 units in Greenpoint, Brooklyn. The project features 15,000 square feet of interior amenities, 30,000 square feet of exterior amenities, and cellar parking, with 30% of units designated as affordable. Developed on the former Nuhart Plastics Manufacturing site, the project required extensive environmental remediation of both NYS Brownfield and Superfund designated parcels. 75 Dupont achieved occupancy in October 2024, with 65 Dupont expected to reach occupancy in August 2025.

Featured Development Transaction: 14th Street

The East
New York, NY

The East, located at 644 East 14th Street is a 196-unit rental development featuring 70% market-rate and 30% affordable housing under the Affordable New York program. The project includes 2,258 square feet of ground-floor retail space and is part of the New York Brownfield Program. Construction is expected to complete in Q1 2026.

River North

River North
Staten Island, NY

Ground-up development of an approximately 600,000 SF mixed-use project offering mixed-income residential units, ~20,000 SF of retail, two on-site parking complex, and the creation of approximately 14,000 SF of public open space. This development promises to be a great addition to the St. George neighborhood.

Featured Development Transaction: 1 Great Jones Alley

1 Great Jones Alley
New York, NY

Ground-up ultra-luxury condominium development in landmarked Noho historic district of Manhattan, NY. A collection of 16 artfully crafted, design-driven residences – the building took visual cues from the neighborhood including a terracotta façade, a cobblestone alley, corten steel walls, and a secret garden oasis.

Featured Development Transaction: 555 Waverly Avenue

555 Waverly Avenue
Brooklyn, NY

Ground-up amenity-rich rental building situated between bustling Fulton Street and Atlantic Avenue in the Clinton Hill neighborhood of Brooklyn, NY. The eight-story building includes 190 residential apartments, and features amenities like on-site parking, a landscaped roof deck, indoor lounges and a 1,500 SF fitness center.

Featured Development Transaction: Myrtle Avenue

Myrtle Avenue
Brooklyn, NY

Ground-up industrial-inspired rental buildings just steps from the Pratt Institute located in the Clinton Hill neighborhood of Brooklyn, NY. The buildings, located at 490 & 504 Myrtle Avenue, feature a combined 236 residential apartments, with top-of-the-line appliance packages, wood flooring throughout, in-unit washer dryers, and custom temperature control.

FEATURED EQUITY TRANSACTIONS

The Whale Building
Brooklyn, NY

Acquisition and repositioning of a 7-story, 500,000 RSF industrial building located in the Sunset Park neighborhood of Brooklyn, NY. The building is undergoing a full renovation and upgrade to cater to creative office tenants within the technology, advertising, media, and information technology sectors.

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Featured Private Equity: The Drake

The Drake
Queens, NY

Acquisition and redevelopment of a 16-story, 503,000 SF residential tower located in the Rego Park neighborhood of Queens, NY. The development program includes maximizing layouts, refinishing the building’s exterior, lobby and landscaping, creating a tenant lounge and playroom, and upgrading existing amenities.

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Featured Private Equity: QLC

Jamaica QLC
Queens, NY

Acquisition and repositioning of a 5 and 6-story, 589,000 RSF industrial/flex building located in the Jamaica neighborhood of Queens, NY. The building will be re-branded as a best-in-class, institutionally owned industrial property and a diligent and focused capital program will re-lease the property at market rents.

Featured Private Equity: 421 West 21st Street

78 Prospect Park West
Brooklyn, NY

Acquisition of a seven-story multifamily building with an aggregate area of 41,113 SF located in the Park Slope neighborhood of Brooklyn, NY. The building’s façade, which was built in the 1920’s, is being restored and the 40 large apartments are undergoing extensive renovations.

Featured Private Equity: One Hanson Place

One Hanson Place
Brooklyn, NY

Acquisition, restoration, and lease-up of a landmarked 40,000 SF retail condominium unit encompassing the former headquarters of the Williamsburgh Savings Bank in Brooklyn, NY. The property is uniquely positioned to serve as a flagship location for a high-profile retail brand.

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Featured Private Equity: 421 West 21st Street

421 West 21st Street
New York, NY

Acquisition of a six-story, 36-unit residential building located in the West Chelsea neighborhood of Manhattan, NY. The building conversion included maximizing apartment layouts and incorporating luxury finishes, upgrading the common areas with an enhanced lobby and hallways, and updating the elevator.

Development

Madison Realty Capital is highly active in the
ground-up development of multifamily rental properties and luxury condominium projects, and recognized for its expertise in commercial and residential redevelopment and adaptive reuse.

The firm has successfully sponsored several boutique condo developments and multiple large-scale rental developments.

MRC is active in ground-up real estate development.

*Figures presented herein represent equity transactions of investment vehicles sponsored by Madison Realty Capital and excludes transactions executed by certain controlled affiliates.

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